UHGD18*

UHGD18* is a visual system that represents the University of Houston graphic design class of 2018. The system is symbolic of transformation, questioning the unknown, and the layering of knowledge, skill, & experimentation. As a studio of 23 designers, we create work that varies from person to person. However, it is our process of research, context, collaboration, and our transformation as designers that we share. This system was built by an elected team of 5 designers within the senior class.

Take a look at a digital version of the brand guidelines here.

Scope

Branding
Print
Web
Exhibition
Publication
Digital

Role

Branding Design
Web Design
Exhibition Fabrication

In Collaboration With

UH Graphic Design c/o 2018

Branding Team
Esalee Andrade-Guerrero
Sharon Chu
Camille Espinas (that's me)
Miguel Guerrero
Alex Thrift

The UHGD18* asterisk is composed of two symbols, the x and the plus:

x [x-symbol]
universal symbol for the unknown & prompts the act of solving problems.
+ [plus symbol]
indicates combination, collaboration, and positivity.

These symbols are layered & transform to create something new: