A Kitschy Evening

A Kitschy Evening is the 2019 spring benefit gala for Lawndale Art Center, a non-profit contemporary art gallery in Houston's Museum District. Embracing the off-kilter aesthetic of kitsch for the event, which supports the institution & its artist studio program, proved to be a hit for attendees and donors. The eclectic identity is carried throughout print and digital platforms and, of course, influenced the event space's feel and guest attire. Peep the full photo album from A Kitschy Evening here.

Scope

Branding
Identity
Print
Digital

Role

Design
Art Direction
Social Media Manager

Color + Imagery

A poppy color palette is mixed with imagery of various tchotchkes to express the feeling of kitsch. Several of the images become "main characters" featured across print + digital assets.