Lexus Social
There are five principles that drive Lexus: being authentic, modern, approachable, involving, and provocative. Daily bites of content packed with wit, surprise, and sophistication, Lexus socials reinforce these values throughout the digital space and encourage followers and fans to genuinely interact with the luxury brand.
Scope
Digital
Video
Role
Design
Art Direction
In Collaboration With
Account Management • Erin Duncan
Copywriting • Nicole Ido
Agency: Golin Dallas
WHICH LEXUS ARE YOU? AR Filter
Using Spark AR studio to hop onto the object randomizer filter trend at the time, I created the brand's first-ever AR filter for use on Instagram and Facebook.
MORE PROJECTS
TXLINKIdentity, Branding, Publication, UX/UI
CRUNCHDigital
UHGD18*Identity, Branding, Web, Print, Digital
Pepsi Dig InDigital
A Kitschy EveningBranding, Print, Digital
Archaeology NowBranding, Print, Web
Neutrogena Sun CarePackaging, Print
EncounterEnvironmental
SkinType Design, Packaging, Print
Yamamoto CollectionUX/UI, Branding, Print
This is Earth FoodPackaging, Print
